Boot Barn Fall 2025 Collaboration
Project
Boot Barn x Haley
Women’s Boot Barn Just Country x Boot Barn New Release Launch & Promotion
Date
October 2025
Location
Austin, TX
Social Collaboration
An exclusive look and promotion of the newly released Boot Barn apparel and accessories, within the Women’s Just Country line in collaboration with my personal brand across TikTok and Instagram.
Inspired by the heritage of a timeless America, the video embodies uncontrived, free-formed, and free-spirited movement, paying homage to classic Western traditions. I concepted the storyline, curated a moodboard to define the aesthetic, and brought the vision to life through styling, filming, and editing, all executed independently.
This project highlights my ability to:
Concept, shoot, and edit social-first video content rooted in lifestyle storytelling
Create moodboards and visual guidelines that inform cohesive, brand-aligned campaigns
Style and produce shoots that feel cinematic, intentional, and personal
Strategically design content with audience resonance and social performance in mind
Boot Barn x Haley
Tribute to Western Heritage and the celebration of their Just Country Line
Outcome & Impact
30-second short-form video crafted for Instagram Reels & TikTok, rooted in the heritage of a timeless America—uncontrived, free-formed, and free-spirited, evoking classic traditions
Thoughtful storytelling and editing elevated the product’s appeal and reinforced its lifestyle positioning
Strong organic reach with meaningful audience engagement, resonating with fashion-forward and heritage-minded audience
Mood Board & Content Inspiration
