Bringing Strategy and Creativity to Life
A collection of social campaigns and mock strategies that showcase my creative style, ability to develop 360 social campaigns, content development, and my approach to crafting solutions unique to each brand.
Brands Included: J.Crew & Athleta
Social Mock Strategies & Campaigns
-
J.Crew Mock Social Strategy
J.Crew: Reimagined is a mock social-first strategy rooted in the brand’s heritage and original purpose, reimagined for a modern audience. Built around performance-driven insights and a fresh creative direction, the strategy blends editorial storytelling with community-first content to drive both connection and conversion.
This project showcases my ability to develop a social strategy that honors a brand’s legacy while pushing it forward in a relevant, impactful way.
-
Athleta Mock Social Creative Campaigns
This Athleta mock social campaign explores what it means to be an athlete through every generation and season. Built as a creative graphics-focused concept, the campaign celebrates strength, identity, and movement through a modern, empowering visual lens. Designed to feel inclusive, expressive, and deeply rooted in Athleta’s mission.