MY PERSONAL BRAND: @HALEYGRECSEK
Currently living in Austin, Texas, but my roots are in New Jersey and Upstate, New York, where I grew up spending summers at my family cabin. I’ve lifestyle personal brand to over 55,000 followers across Instagram, TikTok, and YouTube. My personal brand is rooted in lifestyle, wellness, sport, home and fashion. Through short-form video, photography, and passion for living a healthy lifestyle, I’ve built an engaged community drawn to wanting to live a lifestyle rooted in healthy habits, home, cooking, timeless fashion, beauty and the outdoors. Think New England meets Texas.
Developed engaging content for both organic social media and paid brand partnership campaigns. I have worked with brands to capture b-roll, short form videos and photo content to share across owned platforms. I develop and manage content with the goal to authentically share my life, build community and to increase campaign reach, awareness and engagement for brands I love through authentic, real-time storytelling. I live and breathe social.
Creator Abilities
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iPhone, Cinematic, Camera (Canon G7x)
Short Form and Long Form
Shooting, concept, film, and edit videos across all my social channels
CapCut, iMovie and Canva.
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Curate moodboards to serve as inspiration and capture the feeling I want to portray. Use Pinterest, Magazines, Film, Social Platforms, Trends and Nature to inspire and lead ideas.
Concept Visualization (Moodboards, Presentations)
Content Strategy (Brand Alignment)
Campaign Development
Creative Directio
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Regularly use ShopMy, LTK and Amazon Storefront to share links to my favorite products, beauty favorites, clothing, activewear, etc
Manage and negotiate paid, gifted and UGC rates and expectations with brands.
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