Amazon Fashion x Haley

Amazon Prime For Yound Adults Campaign 2025 Collaboration

Project

Amazon Prime for Young Adults x Haley
Prime Promotion

Date

July 2025

Location

Austin, TX

Social Collaboration

Partnered with Amazon Prime, to highlight Prime perks for 18-24 year olds. Given the task to promote a certain product and create content around it. Curated a short-form video to promote a white linen dress sold on Amazon—proving that even a simple product can feel elevated and when approached with heart and vision.

Inspired by countryside summers and vintage editorial style, I concepted the storyline, curated a moodboard to guide the aesthetic, and brought the vision to life through styling, filming, and editing on my own. The final piece captures a free-spirited moment: barefoot in a Texas field at golden hour, flip-flops in hand, curls loose, the dress flowing.

This project highlights my ability to:

• Concept, shoot, and edit engaging short-form video content

• Create moodboards that set clear creative direction

• Style and produce shoots rooted in storytelling

• Design content that feels personal, cinematic, and ready for social

• Strategically think about visual identity and audience resonance

It’s a small project—but one that reflects my process, style, and deep love for creating meaningful, movement-driven content.