Amazon Fashion x Haley
Paid Collaboration
Project: Amazon Prime For Young Adults Campaign
Location: Austin, TX
Partnered with Amazon Prime, to highlight Prime perks for 18-24 year olds! Given the task to promote a certain product and create content around it. Curated a short-form video to promote a white linen dress sold on Amazon, proving that even a simple product can feel chic + elevated at a great price point!
Inspired by countryside summers and vintage editorial style, I concepted the storyline, curated a mood board to guide my vision and brought the vision to life through a nostalgic film style.
Outcome & Impact
15-second short-form video crafted for Instagram Reels & TikTok, highlighting the activewear while aligning with brand aesthetic and image.
Collection of Images, including B-Roll Content.
This project highlights my ability to:
Concept, shoot, and edit engaging short-form video content
Create moodboards that set clear creative direction
Style and produce shoots rooted in storytelling
Design content that feels personal, cinematic, and ready for social
Strategically think about visual identity and audience resonance