Managed national and local paid social campaigns across several platforms at two leading full-service creative agencies. Partnered closely with creative, strategy, and analytics teams to ensure content was trafficked, optimized, and platform-ready. Highly proficient in social analytics and reporting to inform strategy, guide creative planning, and drive performance.

Clients

Paid Social

    • Develop Paid Social Strategies

    • Meta (Instagram, and Facebook), Snapchat, LinkedIn, TikTok and Nextdoor Ads Manager

    • Define KPIs and Audience Targets

    • Align with Creative, Analytics, and Planning Teams

    • Build and Traffic Paid Social Campaigns across Multiple Platforms and Accounts

    • Performance Reporting: Budgets, Pacing, and Delivery

    • Optimizations: Audience Targeting, Placements and Creative Rotations

    • Cross Function Collaboration with Partners for Timely Creative Approvals and Asset Needs.

    • Monitor Weekly Performance and Support Supervisor to make Data-Driven Adjustments

    • Refine Targeting, Messaging, and Creative Rotations

    • Implement Best Practices to Improve Campaign Efficiency and Outcomes

    • Track KPIs and Identify Key Performance Trends

    • Build Weekly and Monthly Performance Reports

    • Translate Data into Clear Insights and Strategic Recommendations

Previous

Content Creation & Creative Directon