• Showcasing my ability to concept, design, and curate creative campaigns rooted in purpose, emotion, and storytelling. These campaigns highlight Athleta’s core values—movement, strength, and the collective power of women—through visual narratives that inspire action and connection.

Built for the Cold. Bound by Grit.

Theme: Together We Move. No Matter the Season.

A celebration of women who move through winter with resilience and joy—skiers, runners, hikers, and everyday athletes.

• Purpose: Inspire women to embrace cold-weather movement, showing that Athleta is more than activewear—it’s a mindset of unity and perseverance.

• Visual Direction: Snow-dusted motion, natural winter tones, authentic energy, and cinematic outdoor moments that capture the power of movement in nature.