The Power of She Through Time

Theme: The Legacy — Generations of Women in Motion.

A black-and-white visual series honoring women athletes across eras, blending past and present to tell a story of progress and empowerment.

• Purpose: Bridge heritage and modernity, connecting Athleta’s mission of “The Power of She” with timeless imagery of women who shaped sport.

• Visual Direction: Archival-inspired photography, soft film textures, timeless typography, and layered storytelling that evokes pride and nostalgia.