Ralph Lauren has already built authority in sport through iconic partnerships and world-building. This project explores how the brand can extend that strength by creating its own sport-driven activations and local experiences—turning moments that are typically seen into something lived. The result is a more immersive, direct-to-consumer model that deepens connection while staying rooted in Ralph Lauren’s heritage and purpose.

J.Crew: Reimagined is a mock social-first strategy rooted in the brand’s heritage and original purpose, reimagined for a modern audience. Built around performance-driven insights and a fresh creative direction, the strategy blends editorial storytelling with community-first content to drive both connection and conversion.

This project showcases my ability to develop a social strategy that honors a brand’s legacy while pushing it forward in a relevant, impactful way.

This Athleta mock social campaign explores what it means to be an athlete through every generation and season. Built as a creative graphics-focused concept, the campaign celebrates strength, identity, and movement through a modern, empowering visual lens. Designed to feel inclusive, expressive, and deeply rooted in Athleta’s mission.