With three years of paid media experience, I have managed multimillion dollar campaigns across several platforms at two leading full-service creative agencies. Partnered closely with creative, strategy, and analytics teams to ensure content was trafficked, optimized, and platform-ready. Highly proficient in social analytics and reporting to inform strategy, guide creative planning, and drive performance.

Accounts

  • GSD&M

    #1 Ad Agency in Austin, Texas

  • U.S. Air Force

  • MD Anderson

  • H-E-B

  • Whataburger

  • Railcar Revival

    Music Festival

My Skillsets:

    • Audience setup and targeting, including zip code segmentation and lookalike audience development

    • Creative approvals and asset review before launch, ensuring brand accuracy and platform compliance

    • Platform QA, asset trafficking, and tag implementation across all placements

    • Live pacing and delivery monitoring to catch issues in real time

    • Platform rep relationships across Meta, TikTok, Reddit, and others — for support, beta access, and best practices

    • Multi-account management across food and beverage, retail, lifestyle, healthcare, and government simultaneously

    • Meta (Instagram & FaceBook)

    • Nextdoor

    • Snapchat

    • LinkedIn

    • TikTok

    • Reddit

    • Indeed

    • Pinterest

    • Weekly, monthly, and quarterly performance reporting across accounts with clear takeaways

    • Budget optimization: reallocating spend toward what's driving results based on live signals

    • Audience and messaging refinements that move real metrics

    • Translating data into strategic recommendations for broader marketing and brand teams

    • Content performance analysis: identifying which formats, hooks, and messages are resonating and why

    • Analyzing creative performance across formats and platforms (static, video, carousel, etc) to understand what's actually driving engagement

    • Understanding how the same message needs to feel different on TikTok versus Meta versus Pinterest

    • Identifying when underperformance is a creative problem, not a targeting problem

    • Boosting and whitelisting creator and organic content through paid channels to extend reach authentically

    • Understanding real consumer behavior insights: what makes someone stop, feel something, and act

Paid Media: How It Makes Me a Better Brand Thinker

My paid media background gives me a direct window into how real people respond to brand content. Understanding what stops people, what resonates and connects, and why. That understanding informs everything else I do! I help brands not just tell their story, but understand their audience better and build campaigns that keep getting smarter over time.

View My Creator Experience Here!

  • Haley brought forth new ideas on how we could elevate our client's paid social strategy — I would highly recommend her for any paid social management or strategy roles.

    — Paige Kelton (Associate Director, Paid Social)

  • She possesses a rare blend of intelligence and poise — a solution-oriented mindset with a keen ability to work within the grey and deliver impact."

    — Bree Wiethorn (Group Director, Media Planning)

  • A matter expert for all my paid social inquiries — solution-oriented mindset, positive attitude, and proven leadership skills to keep teams on time, within budget, and as efficient as possible."

    —Alex Bryant (Project Manager)

  • Her ability to adapt quickly to such a large and fast-paced account is something to take note of. She will be an amazing asset to your team."

    —Emma Dowlen (Paid Social Media Manager)